Key1
Web design
Client
Key1
Industry
Real estate
Timeline
10 days
Team
Rivi Thushara
Designer
Smart apartments in Muscat, sold before the building was finished. I designed and built a bilingual site that lets buyers pick a colour theme, step inside in 3D and check the returns before they ask for an offer.
Smart apartments in Muscat, sold before the building was finished. I designed and built a bilingual site that lets buyers pick a colour theme, step inside in 3D and check the returns before they ask for an offer.
Results
in numbers
10k+
Website visitors a month
250+
Offer requests a month
200+
Agent enquiries a month
70%
Units reserved since launch
Case study
The gap
Off-plan is a hard sell. There’s nothing to walk into yet. Just renders, a floor plan and a price, and most property sites stop right there and hope someone calls.
Key1 is a building of 1 BHK smart apartments on Colleges Street in Bousher, Muscat. Approved by the Housing Ministry, from OMR 28,650. A good product. It needed a site that made people feel at home before the building was finished.
The brief
Two buyers, one page. People who want a smart home to live in. People who want an investment that pays. Both had to find their answer fast, in English or Arabic.
And both had to end up in the same place: get my offer.
The approach
Start with a feeling, not a spec sheet. The hero types out “There is a project called Key1”, then lands on the line that sums it up: between you and a smart apartment.
Then the facts, short and clear. 63 to 72 m², two bathrooms, a balcony, laundry and storage rooms, a smart system and a fully furnished option. One glance, no paragraphs.
Then make it personal. Buyers pick an interior theme, Lavender, Terracotta or Limelight, and the rooms change with them. Three packages sit side by side, Lifestyle, Hi-Tech and Premium, one line each.
Let them step inside. The 3D tours live right in the page, one for every theme, so nobody has to book a viewing just to look around.
Show the money plainly. 9 to 11% expected rental yield. Below 5% vacancy. 20% down, 0% interest. No digging, no small print.
And never more than a tap away from a person. Get My Offer stays in the nav, a side rail keeps call and WhatsApp in reach, and every section ends with a way to talk to an agent. The free Hi-Tech upgrade sits right next to the sign-up form, so the reason to act and the place to act are the same.
The whole site works in English and Arabic, with the Arabic version reading right to left, not just translated.
The result
From a property listing, to a home people can walk through before it’s built. A buyer can choose their colours, tour the apartment, check the returns and ask for an offer in one scroll, without a sales call first.
It speaks to both buyers at once: comfort for the people moving in, income for the people investing. In two languages, on any screen.
The gap
Off-plan is a hard sell. There’s nothing to walk into yet. Just renders, a floor plan and a price, and most property sites stop right there and hope someone calls.
Key1 is a building of 1 BHK smart apartments on Colleges Street in Bousher, Muscat. Approved by the Housing Ministry, from OMR 28,650. A good product. It needed a site that made people feel at home before the building was finished.
The brief
Two buyers, one page. People who want a smart home to live in. People who want an investment that pays. Both had to find their answer fast, in English or Arabic.
And both had to end up in the same place: get my offer.
The approach
Start with a feeling, not a spec sheet. The hero types out “There is a project called Key1”, then lands on the line that sums it up: between you and a smart apartment.
Then the facts, short and clear. 63 to 72 m², two bathrooms, a balcony, laundry and storage rooms, a smart system and a fully furnished option. One glance, no paragraphs.
Then make it personal. Buyers pick an interior theme, Lavender, Terracotta or Limelight, and the rooms change with them. Three packages sit side by side, Lifestyle, Hi-Tech and Premium, one line each.
Let them step inside. The 3D tours live right in the page, one for every theme, so nobody has to book a viewing just to look around.
Show the money plainly. 9 to 11% expected rental yield. Below 5% vacancy. 20% down, 0% interest. No digging, no small print.
And never more than a tap away from a person. Get My Offer stays in the nav, a side rail keeps call and WhatsApp in reach, and every section ends with a way to talk to an agent. The free Hi-Tech upgrade sits right next to the sign-up form, so the reason to act and the place to act are the same.
The whole site works in English and Arabic, with the Arabic version reading right to left, not just translated.
The result
From a property listing, to a home people can walk through before it’s built. A buyer can choose their colours, tour the apartment, check the returns and ask for an offer in one scroll, without a sales call first.
It speaks to both buyers at once: comfort for the people moving in, income for the people investing. In two languages, on any screen.
Next project
Design + Dev
Framer
An AI that picks up the phone for luxury chauffeurs and private jet operators. I designed and built the website that sells it in one scroll: premium, modern and impossible to ignore.
Like what you see?
If you want something like this for your brand, tell me what you’re building and when it needs to launch. We’ll start with a quick call, then I’ll come back with a clear plan, timeline and price.
Like what you see?
If you want something like this for your brand, tell me what you’re building and when it needs to launch. We’ll start with a quick call, then I’ll come back with a clear plan, timeline and price.
Like what you see?
If you want something like this for your brand, tell me what you’re building and when it needs to launch. We’ll start with a quick call, then I’ll come back with a clear plan, timeline and price.
Like what you see?
If you want something like this for your brand, tell me what you’re building and when it needs to launch. We’ll start with a quick call, then I’ll come back with a clear plan, timeline and price.
Like what you see?
If you want something like this for your brand, tell me what you’re building and when it needs to launch. We’ll start with a quick call, then I’ll come back with a clear plan, timeline and price.
rivii.
Menu